Top Mobile 4 U

The release of the Blackberry Torch last year just confirmed in the eyes of many that Research in Motion, who develop and manufacture Blackberry phones, were moving towards a more consumer driven market than they had previously.

Blackberry devices had for years been thought of as the tool of the businessman, with great e mail and messaging services, plus fantastic storage. Now though, RIM are obviously not content with ruling this area of the market and want to take on companies such as Samsung and Apple in cracking the consumer smartphone market as well. The Torch is one of the few Blackberry phones to have a capacitive touchscreen and features many things, like social networking applications, that Blackberry have seldom had in the past. It seems that this plan is working as well with Blackberry proving far more popular with children and young people than it ever has before.
According to Russell Brateman, the marketing director at Phones4U; “BlackBerry has been steadily expanding from its original business heartland, and today is at least as much about a youth audience who are attracted to its social capabilities, BBM and its brand relevance. This makes for a great fit with Phones 4u, and due to our strong resonance with the youth market, Phones 4u sells more BlackBerry devices per store than other retailer in Europe.”

Additions such as a decent, five megapixel camera and better media features on the Torch have obviously helped the Blackberry Torch win a new army of fans and getting into the youth market is so important as many people stay loyal to one mobile phone manufacturer if they like how it works for them. Indications seem to show that Blackberry is changing its serious image and that it is changing it fast. Phones like the Blackberry Torch will almost definitely not be a one off and it will be exciting to see whether RIM can match their achievement in the future.

Check out more on the Blackberry Torch by visiting the Dial-A-Phone website.