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Samsung Electronics, an established leader and innovator in consumer electronics, information technology, semiconductors and telecommunications, has won an unprecedented 46 International CES Innovations 2009 Design and Engineering Awards. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the trade press to honor outstanding design and engineering in cutting edge consumer electronics products.
“Samsung strives to consistently lead the consumer electronics industry in product design and engineering innovation. We are extremely pleased that 46 of our products, in a variety of categories, have been recognized by the Consumer Electronics Association judges,” said D.J. Oh, president and CEO, Samsung Electronics America, Inc. “These prestigious awards reinforce Samsung’s ongoing efforts to introduce the most groundbreaking technologies and products that enrich the lives of consumers in the U.S. market.”

By winning coveted CES honors across a broad range of technologies and product categories, Samsung once again displays why it is a worldwide leader in innovation. Samsung’s award-winners include eight mobile phones, seven mobile phone accessories, six HDTVs, two laser printers, four digital cameras, two digital camcorders, an LCD Desktop monitor, a professional display video wall solution, an Ultra Mobile PC, a front loading washing machine, two LCD panels, a solid state drive and an application processor, in addition to other product innovations. All of Samsung’s award-winning products will be on display during the 2009 International CES, January 8-11, 2009, in Samsung booth 11033 in the Central Hall of the Las Vegas Convention Center, as well as in the Innovations Pavilion.
via http://www.samsungusanews.com/

No wonder that today cell phones designers and producers try to create the most thin handsets as possible. So Samsung keeps pace with another phone companies keep.

Samsung today, in advance of the Mobile World Congress event in Barcelona next week, took the wraps off of their newest “flagship” phone, the Soul slider. The Soul is ultra thin, at 12.9mm, though Samsung has stopped grabbing at “World’s thinnest” titles, at least for now. For high-end features, users covered by 7.2Mbps HSDPA networks will be able to take advantage of the Soul’s speedy network speeds. Also, the phone features a powered speaker amplifier for music that boasts Bang & Olufsen’s ICEpower technology.

Besides the ultra-thin design, the key design elements seem to be borrowed directly from competitor LG’s playbook. The phone is swathed in brushed metal accents, and even the default desktop theme in Samsung’s press photos reflects this, just like we saw on the LG VX8700 on Verizon Wireless. Also, like the LG Venus, the Samsung Soul uses a partial touch screen on the bottom half of the slide, and this changes contextually for the app being used.